“At Purple Change, we make change communication practical and human, so it leads to real understanding and adoption.”


Ann Farndell, Change Manager

Ann is a communications and leadership development professional with over two decades of experience across multinational corporations and consulting.  Ann's work has spanned strategic communication, internal communication, employee engagement, and change communication. Her expertise lies in designing communication strategies that connect people to purpose, especially during times of transformation. ​

Ann holds a BTEC in Public Relations Management and is an Accredited Business Communicator (ABC) through the IABC. As an Associate Certified Coach (ICF ACC), Ann also facilitates team effectiveness and leadership development using tools like Insights Discovery. Known for her calm, empathetic, and collaborative style, Ann brings creativity and strategic insight to every engagement. Her strengths as a Relator and her purpose-driven approach make her a trusted partner to senior leaders, emerging talent, and cross-functional teams alike.